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Augmented reality is
a truly innovative technology at the heart of organisations’ communication
strategies, and is increasingly coveted. Its potential is well established, and
many companies are investing in this digital tool. Whether it’s to immerse
potential candidates in their future working environment, to teach them a
movement or technique, to simplify maintenance operations or even to safeguard
safety, augmented reality offers real advantages.
Thanks to AR, you’ll
be able to observe an exceptional synergy between the field and digital
technology. It’s a revolutionary tool for standing out from the crowd and
attracting the interest of digital natives. It allows you to make very precise
connections between studied data. Secondly, it ensures that information flows
smoothly: reports bring information up from the field to the company’s various
Secondly, AR appeals
to the emotions of those who use it. For example, when you want to promote a
product or service and you give consumers the opportunity to visualise it using
this technology, they are plunged into a parallel environment. It’s a way of
making them more receptive to what you’re trying to sell and giving them a real
desire to actually own what they see virtually. In fact, numerous studies have
shown that what the user sees is so close to reality that the neurons are
It consists of
superimposing virtual content on reality itself through the installation of a
productive system. It makes it easy to locate and manipulate objects in a real
environment. The operations to be carried out are simpler to understand than on
a manual, so it’s an opportunity to learn a movement or technique quickly and
in real time.
On the other hand,
training is one of the main cost items for companies. Augmented reality gives
companies the means to speed up the training process, but also to make it more
effective for both employees and managers. Instead of lengthy, highly
theoretical training courses, augmented reality offers an immersive training
experience that guarantees better knowledge retention. By using it, you have a
good chance of capturing the most intense attention of your listeners, while
also benefiting from faster knowledge acquisition.
The operations to be
carried out are explained and located, removing any possibility of
misinterpretation. As a result, operating and handling times are optimised.
What’s more, the equipment can only be used correctly. And that’s not all:
augmented reality makes it possible to identify risk areas and potential
incidents, so they can be avoided.
There’s also the
collaborative aspect. Equipped with an augmented reality headset, each operator
or field team can be put in touch in real time with your most qualified
employees to carry out complex tasks. As a result, operations can be carried
out remotely on complex tasks, thanks to virtual collaboration.
In short, it’s in
your interest to invest in this valuable tool! It’s not cheap, but it will
undoubtedly pay for itself in the medium and long term. Not only will you save
money, you’ll also save time. So, are you ready to take the plunge?